UMM

Mass COmmunication

SMS / By

PHILOSOPHY

The University of Mkar, Mkar and Mass Communication Department         expect to train vibrant young men and women in the theory and practice     of communication. The programme would equip them on the effective    use of communication skills for the task of    information dissemination for grassroots mobilization at the state,         national and international levels. The programme is aimed at producing by the end of the        course, vibrant and intelligent communicators to manage organizations in the          print and electronic media as well as advertising, public relations, development communication, new media and ICT experts, among others.

OBJECTIVES

            Specifically, the objectives of degree programme in Mass     Communication at University of Mkar, Mkar, are:

  1. To produce knowledgeable Mass Communication graduates for the task of information dissemination, grassroots mobilisation at the state, national and international levels.
  2. To train highly motivated, enthusiastic and conscientious men and ladies who would man organizations in the print and electronic media as well as advertising, public relations and other media establishments.
  3. To train men and ladies in the needed communication skills leading to effective performances in media and communication practices in Nigerian and across the globe in all the areas of specialization the department offers.
  4. To expose our students on the relevant knowledge in Mass media and general communication as required in communication industries and other related areas.
  5. To develop moral and spiritual values in our graduates and to improve their   inter-personal and human relations.

 ADMISSION REQUIREMENTS

 UNIVERSITY MATRICULATION EXAMINATION (UME)

Students for admission into the four – year Degree programme in Mass Communication Department shall possess at least five credit level passes which must include English and Mathematic in Senior Secondary School Certificate, General Certificate of Education or its equivalent.

   DIRECT ENTRY ADMISSION (DE)

Candidates for Direct Entry admission shall possess at least five credit level passes which must include English and Mathematic in Senior Secondary School Certificate, General Certificate of Education or its equivalent. Two of the subjects shall be either of Government, Literature in English or any of the Humanities and Social Sciences at advanced level. In addition, candidates must obtain Diploma in Mass Communication at Distinction or Upper Credit Level from any institution recognized by the Senate of the University of Mkar, Mkar.

PROGRAMME/SUB-DISCIPLINE/DISCIPLINE STRUCTURE

            This include period of formal studies, which include mandatory two months’ media attachment, excursions, international visit and final year project.

 Like other first Degree programmes mounted in the College of Social and Management Sciences, the programme shall be executed for four academic sessions of eight semesters for UME students. For Direct Entry students, the programme shall be executed in three academic sessions of six semesters.

Final year students are required to complete an academic project embodied in a project of between 4000 and 8000 words on an acceptable topic that deals with Mass Communication. The project is given to inculcate in them the method of collecting, analyzing and interpreting data and of composing a scholarly paper.

PRELIMINARY MANAGEMENT FROM THE UNIVERSITY OF MKAR

            Candidates seeking admission in to this programme shall possess good O’ level passes in all the five (5) prescribed subjects for admission at not more than one sitting in the Preliminary Programme of the University of Mkar in addition to the UME requirements.

DEGREE REQUIREMENTS

  • Students for B.Sc. Mass Communication are required to take and pass a minimum of 30 credits in each academic session comprising of two semesters. A credit unit is defined as one contact hour per week.
  • Students are required to take the prescribed University –wide General studies courses (GST) and entrepreneurship development courses.
  • Students are also required to earn a minimum of ten and maximum of fifteen credits from elective courses outside the Department.
  • The minimum number of credits required for graduation is 144 for UME students and 108 for Direct Entry students. These must be earned from courses offered within the Department, recommended non-Departmental courses and University- wide General studies courses. Transfer students from recognized Universities are accepted on merit.
  • The courses have been categorized into “Compulsory” and “Elective” courses, and students for the B.Sc. Mass Communication Degree must take and pass examinations on all compulsory and General Study’s courses.

 EXAMINATION 

i.          The Department abides by the examination procedure prescribed by the University.

ii.         The evaluation of students is based on two major items:

  • Continuous assessment comprising tests and seminar papers all totalling a maximum of 40%  and examination with 60% pass